Swaraj Spring is a brand of mineral water produced by Swaraj Multipurpose Federation of Cooperative Society Ltd. The brand aims to provide safe and pure drinking water to both urban and rural areas. The company will use advanced water purification techniques to ensure that the water meets the highest standards of quality. Swaraj Spring will target both individual and institutional customers and will offer a range of products and services to meet their needs.
The demand for safe and pure drinking water is increasing rapidly in both urban and rural areas due to contamination and pollution of natural water sources. The urban population has access to various packaged water brands, but the rural population lacks access to safe drinking water. Swaraj Spring will tap into this market by providing affordable and high-quality mineral water.
The packaged water industry is highly competitive, with several established players in the market. Swaraj Spring will differentiate itself by focusing on purity, quality, and affordability. The company will also focus on sustainability by using eco-friendly packaging materials.
Swaraj Spring will target both individual and institutional customers. The Federation will use a combination of traditional and digital marketing strategies to reach its target audience. The company will also participate in events and exhibitions to showcase its products and services. Swaraj Spring will offer doorstep delivery to individual customers and will also have tie-ups with retail stores and e-commerce platforms for distribution. The company will offer customized solutions to institutional customers based on their requirements.
Swaraj Spring will set up advanced water purification plants in strategic locations to ensure a steady supply of water. The company will also set up bottling plants and warehouses for storage and distribution. The company will hire trained professionals to manage operations, sales, and marketing. The company will also have a quality control team to ensure that the water meets regulatory standards.
The initial investment required to set up Swaraj Spring will be INR 10 crore. The company will raise this capital through a combination of debt and equity. The company expects to break even in the third year of operations and expects a profit of INR 5 crore in the fifth year. The company will also invest in research and development to improve its products and services.
Swaraj Multipurpose Federation of Cooperative Society Ltd is a registered cooperative society established in 2022. The society aims to empower farmers and rural communities through various initiatives such as agriculture, livestock, and dairy development. The society has many members and has been recognized for its contributions to rural development. Swaraj Spring is a new initiative by society to address the issue of safe drinking water in both rural and urban areas. The society has a strong management team with experience in agriculture, finance, and marketing.