Swaraj Township

Franchise & Cooperative Model - Swaraj Township

Swaraj Township Development is a unique project that aims to provide affordable housing and a sustainable community living experience to people across India. Our project is based on the cooperative and franchise model, which allows us to collaborate with local communities and entrepreneurs to develop and market our properties. Our focus is on promoting social, economic, and environmental sustainability through a holistic approach to township development.

Company Description:

Swaraj Township Development is a subsidiary of the Swaraj Multipurpose Federation of Cooperative Society Ltd, a registered cooperative society in India. Our project is co-owned and managed by experienced professionals in the real estate, cooperative, and sustainability sectors. We believe in a people-centric approach to township development, which involves empowering local communities and fostering entrepreneurship. Our target market consists of middle and low-income families who are looking for affordable, high-quality housing options in well-designed townships.

Market Analysis:

The Indian real estate industry is growing at a rapid pace, driven by increasing urbanization, population growth, and rising disposable incomes. However, the market is also facing several challenges, such as affordability, accessibility, and sustainability. Swaraj Township Development aims to address these challenges by adopting a cooperative and franchise model that involves collaboration with local communities and entrepreneurs. Our target market consists of people who value affordability, sustainability, and community living.

Product & Service Line:

Swaraj Township Development will offer a range of residential and commercial properties in well-designed and sustainable townships. Our product line will include apartments, villas, commercial spaces, and plots for self-construction. We will prioritize sustainability and affordability in our township development, which involves using eco-friendly materials, renewable energy sources, and rainwater harvesting systems. Our services will include property management, maintenance, and community building activities.

Marketing & Sales:

Swaraj Township Development’s marketing strategy will focus on building a strong brand identity that resonates with our target audience. We will leverage digital marketing, social media, and local events to reach out to potential customers. Our sales channels will include direct sales, brokers, and franchise partners. We will provide comprehensive training and support to our franchise partners, which will enable them to promote and sell our properties in their local communities.

Operations & Management:

Swaraj Township Development’s operations will be divided into two main segments: development and management. Our development segment will focus on township planning, design, construction, and marketing. We will collaborate with local communities and entrepreneurs to ensure that our townships are well-designed, sustainable, and affordable. Our management segment will focus on property management, maintenance, and community building activities. We will have a team of trained and skilled staff who can provide personalized services to our customers.

Financial Projections:

Swaraj Township Development’s financial projections are based on conservative estimates and assume a gradual growth trajectory. Our startup costs will include land acquisition, township planning, design, construction, and marketing expenses. We expect to break even within the first three years of operations and achieve profitability by the end of the fifth year. Our revenue streams will include property sales, franchise fees, property management fees, and community-building activities. We project revenue of INR 25 crore in the first year, INR 50 crore in the second year, and INR 100 crore in the third year.


Swaraj Township Development is a promising venture that offers a unique and sustainable approach to township development. Our cooperative and franchise model allows us to collaborate with local communities and entrepreneurs, which enables us to develop and market our properties in a socially responsible and economically viable manner. We are committed to providing affordable, high-quality housing.

About Us

Swaraj Federation was established on 16th August, 2022 was founded by co-operative societies operating in diverse and successful sectors of the Indian economy to function as the apex body of Multipurpose cooperatives in the country.

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