Urban Coop

Franchise & Cooperative Model - Urban Coop

Urban Coop is an innovative retail store that aims to provide high-quality grocery, lifestyle, and wellness products to customers both online and offline. Our business model revolves around the principles of sustainability, community building, and convenience. Our focus is on promoting healthy living and sustainable consumption practices through a unique and curated product selection, a robust online platform, and a physical store that caters to the needs of urban consumers.

UrbanCoop.in is a subsidiary of swaraj multipurpose federation of cooperative society ltd co-owned and managed by three individuals who have extensive experience in retail, e-commerce, and sustainability. Our target market consists of urban consumers who value convenience, quality, and sustainability. We aim to cater to the needs of busy professionals, families, and individuals who want to make informed choices about their lifestyles and grocery purchases.

Market Analysis:

The Indian retail industry is rapidly evolving, driven by changing consumer preferences and technological advancements. The e-commerce segment is growing at a CAGR of 32%, with the online grocery market expected to reach $3 billion by 2024. The COVID-19 pandemic has accelerated the shift towards online shopping and home delivery, making it an opportune time to launch an online grocery and lifestyle store. At the same time, there is a growing demand for sustainable and locally sourced products, which Urban Coop aims to address.

Product & Service Line:

Urban Coop will offer a range of grocery, lifestyle, and wellness products both online and offline. Our product selection will be curated based on sustainability, quality, and value. We will source products from local and regional producers as much as possible, and prioritize organic and eco-friendly options. Our product line will include fresh produce, dairy, bakery, pantry essentials, household and personal care items, wellness supplements, and lifestyle products such as books, magazines, and stationery.

Marketing & Sales:

Urban Coop’s marketing strategy will focus on building a strong brand identity that resonates with our target audience. We will leverage social media, influencer marketing, and email marketing to reach out to potential customers. We will also partner with local communities, organizations, and events to promote our brand and products. Our sales channels will include our online store, our physical store, and home delivery services.

Operational & Managements:

Urban Coop’s operations will be divided into two main segments: online and offline. Our online platform will be built on a robust e-commerce platform that offers seamless shopping experiences, secure payments, and home delivery services. Our physical store will be located in a high-traffic area that is easily accessible by our target audience. We will have a team of trained and knowledgeable staff who can provide personalized shopping experiences to customers.

Financial Plan:

Urban Coop’s financial projections are based on conservative estimates and assume a gradual growth trajectory. Our startup costs will include website development, store setup, inventory, and marketing expenses. We expect to break even within the first year of operations and achieve profitability by the end of the second year. Our revenue streams will include product sales, home delivery charges, and commissions from third-party sellers. We project revenue of INR 15 lakhs per month in the first year, INR 25 lakhs per month in the second year, and INR 50 lakhs per month in the third year.


Urban Coop is a promising venture that offers a unique and sustainable approach to retailing grocery, lifestyle, and wellness products. Our innovative business model, curated product selection, and customer-centric approach are well-positioned to meet the needs of urban consumers in India. We are committed to promoting healthy living, sustainable consumption practices, and community building. We believe that our cooperative and franchise model, under the Swaraj Multipurpose Federation of Cooperative Society Ltd, will provide a mutually beneficial partnership that promotes growth and prosperity for all stakeholders involved. We are confident that Urban Coop has the potential to become a leading player in the online and offline retail industry in India.

About Us

Swaraj Federation was established on 16th August, 2022 was founded by co-operative societies operating in diverse and successful sectors of the Indian economy to function as the apex body of Multipurpose cooperatives in the country.

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